Nordstrom Pop-In x Levi’s®

I led a 360 marketing program and product collaboration between Levi’s® and the Nordstrom Pop-In. This unique one-of-a kind experience was designed to celebrate our heritage and shared values rooted in sustainability and amplifying female voices.  We partnered with three of the most exciting names in fashion, art and culture: Melody Ehsani, Collina Strada and Thompson Street Studio on an exclusive capsule that reimagined our icons. We launched with impact with a tactics including an immersive site experience, PR, Influencer, Seeding, Organic and Paid Social, In-store and custom installation in 9 top Nordstrom doors in the US and Canada.